Take Your Outbound Marketing To The Next Level!
If you are looking to increase your prospect response rates, connect with decision-makers, and find your dream clients… you are in the right place!
One of the challenges many businesses face today is convincing their prospects why they are different. There is a lot of competition out there fighting for your prospects’ attention. You have to stand out, and you need to do it quickly!
So the question is… HOW?
You need to make your prospects curious and get them thinking about your business.
And the key is to do something different than all of your competitors!
That’s why we created our Curiosity Campaigns, to connect with your clients in ways your competition just isn’t, and make them curious to know more about you!
This is the first question we hear whenever we bring up Curiosity Campaigns. So let’s dive in…
Curiosity Campaigns are a multi-channel lead generation strategy designed to reach decision-makers and get them excited to work with you! We call them “curiosity campaigns” due to their unmatched ability to grab attention and make an impression on your prospects.
What do we mean by multi-channel? Here is the quick breakdown, we will cover each of these in more detail later.
- Warm Calls (not cold calls)
- Direct Mail (yes, you read that right)
EMAIL –
Email is still one of the most effective forms of outbound marketing today. The ability to get your message in front of your prospects is crucial, and with our tested and proven email strategies your clients will be educated and primed to work with you.
WARM CALLS –
Getting on the phone with prospects is never easy. The transition from cold call to warm connection is something that many sales people struggle with. Our system is designed to create a connection with your clients before you even call them, so they are familiar with your brand and ready for your call. We take the cold out of cold calling!
DIRECT MAIL –
Our favorite part! This is our chance to wow your prospects by connecting with them physically. We design custom mailer boxes tailored to your prospects to create unforgettable moments. We put your message in their hands, where they can’t just scroll away from it. This is where the magic happens! After receiving your mailer your prospects will be excited and ready to talk to you.
So how does this all come together?
Great question!
There are 3 Phases to the Curiosity Campaign:
- Phase 1: Design & Development
- Phase 2: Delivery
- Phase 3: Follow Up
During this phase of the campaign we will drip the campaign based on the mailing schedule from Phase 1. It is important that we do not blast all the boxes at once, we need to make sure your team has time to follow up with each prospect after they receive their box.
F.A.Q.
There are multiple factors that determine the cost of a curiosity campaign: number of target prospects, swag choice(s), box features (video, lighting, sound). These will cause the price of the campaign to vary greatly, ranging from $10K-$40K.
There are 2 parts to this answer:
Development/Design –
It takes about 6-8 weeks to develop a campaign and have everything ready to deliver.
Delivery/Follow Up –
The campaigns are run on a quarterly basis with boxes dripped over several weeks and follow-up educational marketing material delivered for the remainder of the quarter.
We recommend a minimum of 100 boxes to start. Though some larger teams will send 250 or more per quarter to keep up with their growing sales teams. This is something we will discuss in detail during our discovery calls.
Response rates vary by campaign and industry, however the average across the board is around 30%, with some campaigns reaching 100% response rates.
On average these campaigns generate a 12X ROI, with some reaching as high as 30X.
Shipping or the delivery method of your choosing is handled by our team at Touch of Swag, unless otherwise requested.
Curiosity Campaigns take advantage of the unmatched power of “lumpy mail” marketing, which has some of the highest response rates in outbound marketing. Here are the numbers:
- Direct Mail – 5% response rate
- Email – 1-3% response rate
- Cold Calling – 1-2% response rate
- Curiosity Campaign – 30% response rate
The numbers speak for themselves about how effective these campaigns are at getting attention!
There are many factors that make Curiosity Campaigns so effective:
- Tactile – these campaigns put something tangible in your prospects hands, something they can touch and feel and that won’t disappear when they turn off their computer.
- Pique Curiosity – people are naturally curious, and these packages appeal to that “need-to-know” urge in each of us.
- Unique – your competitors aren’t doing this, which makes it a great way to immediately stand out and differentiate yourself from the rest.
- First Impression – you have the ability to curate a first impression that shows your clients you understand their pain, and you are the expert ready to partner with them to solve it.
- Direct Access – with few exceptions we are able to get your message directly in front of your target decision maker.
Curious To Learn More?
We thought you might be! Schedule a complimentary call to see if Curiosity Campaigns are right for your business! Our services don’t work for every business, and we will let you know immediately if it’s not a good fit!